The family-ran business Better Kitchens adopted its core business to online sales offering both high quality and affordability.
Services
Client
Better Kitchens
Year
2004 - Present
Website
Challenge
Our client required a brand update to better represent their changing business values and appeal within the kitchen industry.
In response to the growing number of online customers and the need to connect better with their audience, our client realised the importance of a complete brand refresh.
Brand Design
We developed a new logo based on a kitchen unit and created a brand that is dynamic, flexible, coherent, and most importantly, authentic.
The new Better Kitchens brand allows the company to stand out from its competitors within a hexagonal area. This hexagonal area is also used to visually represent the company’s sister brands, Better Bathrooms, Better Bedroom furniture, and Better Worktops…
Website UX | UI
Kitchens have many components, so the website required thousands of product variants.
The solution was to customise our own enterprise resource planning (ERP) software and provide a complete all-in-one management system. We then implemented all the design for user experience (UX) and user interface (UI) to offer a seamless integration and customer journey.
