We developed a new brand for TTW Recruitment Hospitality Services that reflects a strong desire for success. We also revamped the website by implementing design strategies aimed at attracting both new employers and candidates.
Services
Client
TTW Recruitment
Year
2022
Website
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the changes in their industry and a need to connect better with a younger audience, our client recognized the importance of a complete brand refresh.
We created a unique logo that appeals to both employers and candidates. We also designed a modern, responsive WordPress website where job postings can be updated daily. Additionally, we added graphics for all social media platforms and print materials.
Goal
Committed to remaining relevant and aligning with the changing values in the hospitality industry, the refresh took a thorough approach.
It included updates to visual style and messaging, as well as a thorough reimagining of the overall brand experience.
Result
The rebranded company saw a rise in both candidate and client engagement, along with a more prominent brand presence in the hospitality market.
The overall brand strategy, which included more than just visual changes, genuinely connected with the audience, leading to increased engagement metrics. The company now has a stronger foundation, presenting a more powerful and appealing brand image, which paves the way for ongoing success in the hospitality industry.
